Well That Didn’t Take Too Long…
So Facebook’s new ad feature Beacon is already pissing a few people off. Well I for one am shocked. No wait. Not shocked. I meant to say, “duh.”
It shouldn’t really surprise you that some people out there don’t enjoy it when their purchase and web browsing history are displayed for all their friends to see on Facebook. I can understand why Facebook would want to do such a thing, but there needs to be a way for people to opt out of this service if they want to. If you listen to Facebook, they say there is. But Nate over at IdeaShower.com would disagree. Basically, using a plugin for Firefox that lets him know whenever information is sent to a third party via his browser, he was able to catch Facebook gathering information about him and the game he had just played, despite clicking on the “no thanks” option of sharing that information with Facebook.
There are similar complaints and worries about Beacon all over the Internet, which a simple Google search will show you. If Facebook doesn’t do something fast, they could be stuck in the middle of a public relations nightmare.
